how to launch a live sports streaming platform with muvi
Building a sports streaming platform is now easier than ever. Thanks to the no-code live streaming solution - Muvi Live.
In this blog, we will introduce Muvi, our partner in developing live sports streaming websites & apps. Learn to use Muvi Live to launch a fully-customized sports streaming platform without any coding or technical expertise. Also, explore the integration of live broadcast overlays into the streams using Scorebird.
About Muvi
Muvi is the ultimate cloud-based OTT solution for building white-label live & on-demand video/audio streaming platforms. Muvi ensures full control and security for your audio/video delivery needs and helps in seamless distribution across multiple ecosystems like Mobile & Smart TV platforms.
The best thing about Muvi is that anyone without prior technical expertise can leverage the comprehensive OTT solution to build and launch their own sports streaming channel. Not a single line of coding is required. Everything essential for streaming is already built. You just need to sign up and get started.
How Muvi Live works
Muvi Live is a ready-to-use OTT software that is built to deliver uninterrupted, low-latency live streaming to concurrent viewers. Using the no-code CMS of Muvi Live, it is very easy to customize the UI elements and features and launch a completely white-lable live sports streaming platform, like Twitch.
The built-in powerful CloudFront CDNs ensure buffer-free live streaming across the globe. The live streaming platform has a customizable online video player for seamless live streaming across devices.
For monetization, Muvi Live offers both paywall and ad monetization. For those who want to monetize live sports streaming through paywall, they can easily enable it from the CMS. Payment gateways, with global currency exchange policy, are already integrated into the paywall, so no further integrations are required.
As every essential component (CDN, Encoder, Video Player, Monetization Engine, Live Chat, and Analytics) is already integrated into Muvi Live, you just need to create your account, configure with your live streaming equipment, and go live instantly.
It’s easy. Now, let’s learn how to use Muvi Live and launch your own live streaming platform.
How To Launch A Live Sports Streaming Platform Using Muvi Live
Before proceeding with our step-by-step guide, note that Muvi Live comes with a built-in encoder for live streaming via webcam or screen-sharing; you don’t need third-party encoding software anymore.
However, if you’re planning to live stream via your camera, then you need to integrate a live streaming encoder like OBS or vMix.
Step 1: Sign Up For Muvi Live
To get started with live sports streaming, you need to create an account with Muvi Live. Enter details like company name, email address, and set a password. You’ll instantly get access to your live streaming store and the CMS.

Step 2: Login to Your CMS
Once the sign-up process is complete, use your credentials to login to Muvi Live’s CMS. It’s a no-code CMS; you’ll find all the features on the left-hand panel: Manage Live Stream Library, Recordings, Player settings, Paywall, Analytics, and more.
Step 3: Add Live Stream

To get started with your first live stream, go to “Manage Live Stream” in the left-hand panel. Click “Add LiveStream” and provide the details of your event. After adding a new stream, you’ll receive a server key and a stream URL. Save this information for the next step.
Step 4: Configure With Your Live Streaming Encoder
This is a crucial step, as you need to configure Muvi Live with your encoder. There are many live streaming encoders available, but we recommend using OBS, if you don’t currently use one, since it’s free. Also, starting up with OBS is pretty simple compared to other live streaming softwares like vMix or Wirecast.
In the OBS setup, you need to enter the server key and stream URL provided by Muvi Live.
Step 5: Generate the HLS live streaming
Once your streaming encoder is connected to the Muvi Live platform, your live stream will start instantly. To share the live streaming link with your fans & followers, generate the HLS streaming link from the CMS. You can also embed the live streaming player on any website you want.
https://www.youtube.com/watch?v=dDhsBANOk10
Step 6: Enable Fan Engagement Tools
Muvi Live offers you interactive sport streaming features such as polls, live chats, emoticons, and more. If you want to generate broadcast overlays for a live scoreboard, you can easily do that by integrating Scorebird’s API.
Note: Scorebird is the ultimate tool for integrating live digital scoreboards in your streaming website/app. From live scoreboard overlays to videoboards, Scorebird offers many innovative solutions for driving fan engagement.
Ready to Launch your own live streaming platform with Muvi Live?
So, whether you want to live stream high school sport events or professional games, you can live stream them on your own platform. Muvi Live offers a secure and scalable live streaming solution at a very affordable price.
Take a 14-day free trial of Muvi Live solution and decide for yourself! Sign up here. No credit card required.